Passing visitors: over a wide distance surrounding your experience.It accounts for all unique visitors that pass-by and may engage at some point with the activation.Īt Event Analytics, we make the distinction between two types of visitors : This number resonates with brand managers and top management. This count is by far the best number to use to represent the success of an experiential activation. Not just visitor count, better, unique visitor count. Here are the three metrics that matter most for experiential marketers: Visitor count Quantify the dwell time of visitors (time spent), engagement and even measure visitor demographics. Today’s technology helps brands, agencies and event managers to accurately measure footfall at activations. Conventional wisdom tells us that it can’t be measured – but this is far from the truth. These experiences are unique, temporary and sometimes part of sophisticated marketing roadshows nationwide.īut the real world is nothing like online. Consumer shift of purchasing habits to online created a huge opportunity for brands to take over spaces and deliver meaningful brand experiences. With the rise of experiential marketing, outdoor activations on the streets, in malls and festivals is at an all time high.
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Also, just because an app comes from a company you trust does not mean it's a good app. Old and poorly designed apps and apps that load unnecessary features can negatively affect the performance of your computer. Or continue with the on-screen directions to finish removing the app.Īfter you complete the steps, you may need to repeat the instructions to uninstall other non-essential apps from the device. paying invoices, offering early payment discounts to suppliers etc.). Moreover, Coupa has been putting a strong emphasis in recent years on embedding financial services into its platform with Coupa Pay (e.g. Coupa is sold as a SaaS to its customers but it has cross-side network effects between its customers and their suppliers. My favourite thing about Coupa is that it’s a platform combining dynamics from the 3 most common business models in venture: SaaS, marketplace and financial services. In the last twelve months, Coupa generated $818m in revenues with 1,730 customers generating over $100k in ACV and registered -$272m in operating profit. It has 4 core modules which are (i) travel & expense management, (ii) procurement management, (iii) AP management and (iv) payments. spendings not related to the production of products or services sold by the company) under control. It’s a business spend management platform which helps businesses keep their indirect spending (i.e. Rowe Price before becoming a public company in 2016. The acquisition became a perfect excuse to spend even more time digging into the company.Ĭoupa is a US-based company started in 2006 which raised $165m in the private market from investors like Blue Run, Battery, Mohr Davidow Ventures or T. When the acquisition occurred, I was looking at Coupa’s model because I was looking at verticalized procurement solutions. |
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